Privacy Policy
Penguin Power respects privacy and is committed to handling personal information transparently, securely and lawfully across our EV charging, power bank charging station and digital services.
Penguin Power operates a professional website for finding and booking EV charging stations and power bank charging stations. This Privacy Policy explains how Penguin Power collects, uses, discloses, stores and protects information when people visit penguinpower.io, use our website, interact with our advertising, enquire about services, book or search for charging services, subscribe to updates, contact us, or otherwise engage with Penguin Power.
This Privacy Policy is intended to apply globally, including to users in Australia, the United Kingdom, the European Economic Area, Switzerland, the United States and other jurisdictions. Where local privacy laws provide additional rights, Penguin Power will handle personal information consistently with those laws to the extent they apply.
This Privacy Policy should be read together with any Cookie Policy, Terms of Service, booking terms, payment terms or other notices made available by Penguin Power from time to time. This document is designed as a professional, GDPR-aware privacy notice; it does not constitute legal advice and should be reviewed against Penguin Power’s actual data flows and vendor arrangements.
1. Important summary
To provide, improve and monetise our services, we may collect information directly from users, automatically through cookies and similar technologies, and from third-party advertising, analytics, hosting, payment, booking, customer support and marketing partners.
| Topic | Summary |
|---|---|
| Information we collect | Contact details, enquiry information, account or booking information, device and usage information, cookie identifiers, marketing preferences and communications. |
| Why we use it | To operate the website, respond to enquiries, provide station search and booking services, improve our services, measure performance, prevent fraud, comply with law, and conduct marketing, advertising and monetisation activities. |
| Advertising partners | We may use Meta, TikTok, Google, Google Marketing Platform, Google AdSense, Reddit and other advertising or marketing partners. These partners may use cookies, pixels, SDKs, tags, local storage and similar technologies under their own policies. |
| Legal bases under GDPR | Consent, contract necessity, legitimate interests, legal obligations and, where applicable, vital or public interests. |
| User choices | Users may manage browser settings, cookie consent tools where available, advertising preferences and direct marketing unsubscribe options. |
2. Who we are
In this Privacy Policy, “Penguin Power”, “we”, “us” and “our” means Penguin Power, the operator of penguinpower.io and related services for EV charging, portable power bank charging stations, station discovery, bookings, business enquiries and related digital services.
For the purposes of the UK GDPR and EU GDPR, Penguin Power will generally act as the data controller for personal data collected through our website and direct customer interactions. Some third-party platforms, including advertising and analytics providers, may act as independent controllers, joint controllers or processors depending on the service and circumstances. Their processing is governed by their own privacy policies, terms and platform controls.
3. Information we collect
We may collect information that users voluntarily provide, including name, email address, phone number, organisation name, job title, suburb, city, state, postcode, country, preferred charging location, vehicle-related preferences, business enquiry details, booking requests, partnership enquiries, feedback, support messages, marketing preferences and any other information submitted through forms, emails, chats, surveys, calls or other communications.
If a user makes or manages a booking, rental or payment through Penguin Power or a connected service, we may collect transaction-related information such as booking details, station details, charging session information, payment status, invoices, receipts and support information. Payment card details may be processed by third-party payment providers and are not intended to be stored directly by Penguin Power unless expressly stated.
When users visit our website, we and our service providers may automatically collect information such as IP address, device type, browser type, operating system, approximate location, referring URL, pages viewed, time spent on pages, clicks, form interactions, session identifiers, advertising identifiers, cookie identifiers and technical logs. We may also receive information from advertising platforms, analytics providers, booking and payment partners, business partners, lead generation partners, social media platforms, customer support providers, data enrichment providers, public sources and other service providers.
4. Cookies, pixels and similar technologies
Penguin Power uses cookies, pixels, tags, scripts, local storage, SDKs and similar technologies to operate the website, remember preferences, measure performance, analyse traffic, deliver advertising, personalise content, attribute conversions, prevent fraud and monetise digital properties.
A cookie is a small file or identifier stored on a device when a user visits a website. Pixels and tags are small pieces of code that help platforms understand whether a page was viewed, an advertisement was clicked, a form was submitted or another event occurred.
| Technology type | Purpose | Examples |
|---|---|---|
| Strictly necessary technologies | Required for core website functions, security, load balancing, consent management, form operation and service delivery. | Session identifiers, security tokens, consent records. |
| Performance and analytics technologies | Help measure traffic, page performance, visitor behaviour and service reliability. | Analytics cookies, event tracking, aggregated reporting. |
| Functional technologies | Remember settings and improve user experience. | Region preferences, form state, interface choices. |
| Advertising and marketing technologies | Support personalised and non-personalised ads, frequency capping, retargeting, conversion measurement, audience building, attribution and revenue generation. | Meta Pixel, TikTok Pixel, Google tags, Reddit Pixel, AdSense and Google Marketing Platform technologies, and similar partner tools. |
| Monetisation technologies | Support advertising inventory, contextual advertising, personalised advertising, affiliate or partner monetisation and revenue optimisation. | Google AdSense, ad tags, ad measurement and ad-serving identifiers. |
Where required by law, we will seek consent before using non-essential cookies or similar technologies. Users may withdraw or change consent through available cookie controls, browser settings or platform-level settings. Blocking cookies may affect website functionality, personalisation, booking flows, advertising relevance and analytics accuracy.
5. Advertising, marketing and monetisation partners
Penguin Power may use advertising, analytics, marketing, affiliate, measurement, optimisation and monetisation partners to promote our services, measure campaign effectiveness, understand audiences, display ads, personalise advertising, run retargeting campaigns and generate revenue from our website and digital properties.
These partners may include, without limitation, Meta, TikTok, Google, Google Marketing Platform, Google AdSense, Reddit and multiple other advertising and marketing platform partners. Our partner list, advertising stack, tags, pixels, SDKs, ad networks, exchanges, consent tools and monetisation technologies may change from time to time without prior notice, subject to applicable law.
These third-party platforms may collect or receive information from our website and other digital properties, including cookie identifiers, device identifiers, IP address, browser information, page views, clicks, conversions, form submissions, booking events, engagement information and other online activity. They may combine this information with information users have provided to them or that they have collected from other websites, apps and services.
Penguin Power is dependent on the privacy policies, platform terms, consent mechanisms, opt-out tools, data processing terms and advertising controls of these third-party partners. Users should review the relevant third-party policies for details about how those platforms process personal information.
| Platform or partner | Relevant privacy resources |
|---|---|
| Meta, including Facebook and Instagram | Meta Privacy Policy and Meta Privacy Centre |
| TikTok | TikTok Privacy Policy |
| Google Privacy Policy and Google Advertising Technologies | |
| Google Marketing Platform | Google Marketing Platform Privacy information and Google Privacy Policy |
| Google AdSense | Google AdSense Required Content and Google Advertising Technologies |
| Reddit Privacy Policy | |
| Webflow | Webflow Privacy Policy |
Penguin Power may use information for direct marketing where permitted by law. This may include sending emails, newsletters, offers, product updates, partner opportunities and business communications. Users can opt out of direct marketing at any time by using unsubscribe links in emails or contacting us through the website. We may still send service, transactional, security or legal notices where permitted.
6. How we use personal information
| Purpose | Description | GDPR legal basis, where applicable |
|---|---|---|
| Website operation | To host, maintain, secure, troubleshoot and improve penguinpower.io and related digital services. | Legitimate interests; contract necessity; legal obligation. |
| EV charging and power bank services | To support station discovery, bookings, rentals, session management, customer service and related service delivery. | Contract necessity; legitimate interests. |
| Customer support and communications | To respond to enquiries, provide support, send confirmations and manage business relationships. | Contract necessity; legitimate interests; consent where required. |
| Analytics and improvement | To understand usage, measure performance, test features, improve accessibility and optimise user experience. | Legitimate interests; consent where required. |
| Advertising and marketing | To deliver, personalise, measure and improve advertising, retargeting, attribution and campaigns. | Consent where required; legitimate interests where permitted. |
| Monetisation and revenue generation | To display advertising, support ad measurement, participate in advertising networks and optimise revenue. | Consent where required; legitimate interests where permitted. |
| Security and fraud prevention | To protect users, systems, payments, bookings and business operations from misuse, fraud, cyber threats and unlawful activity. | Legitimate interests; legal obligation. |
| Legal and compliance | To comply with applicable laws, enforce terms, resolve disputes, respond to lawful requests and maintain records. | Legal obligation; legitimate interests. |
7. Legal bases under GDPR and UK GDPR
Where the EU GDPR or UK GDPR applies, Penguin Power relies on one or more legal bases to process personal data. These may include consent, where a user agrees to cookies, direct marketing or personalised advertising; contract necessity, where processing is needed to provide requested services; legitimate interests, where processing supports business operations, security, analytics, service improvement, non-intrusive marketing or fraud prevention; and legal obligations, where processing is required to comply with law.
Where we rely on consent, users may withdraw consent at any time. Withdrawal does not affect processing that occurred before consent was withdrawn. Where we rely on legitimate interests, users may have a right to object to certain processing, including direct marketing and certain profiling activities.
8. Sharing personal information
Penguin Power may share personal information with service providers, contractors, business partners and platform providers who help us operate and improve our services. These may include website hosting providers such as Webflow, analytics providers, advertising platforms, payment processors, booking technology providers, customer support tools, email service providers, cloud hosting providers, fraud prevention providers, professional advisers, insurers, regulators and law enforcement authorities where required or permitted.
We may also share information in connection with a merger, acquisition, financing, restructure, sale of assets, insolvency event or similar business transaction. Where possible and appropriate, we will seek to ensure that recipients handle personal information consistently with this Privacy Policy and applicable law.
9. Webflow hosting and website infrastructure
Penguin Power uses Webflow for website hosting, design and content management. Webflow may process technical information, website usage information, form submission data and other information as part of providing website infrastructure and related services. Webflow’s processing is governed by its own privacy policy, security practices and contractual terms. Users can review Webflow’s privacy information at Webflow Privacy Policy.
10. International transfers
Penguin Power, Webflow and our third-party partners may process, host or access personal information in Australia, the United States, the European Economic Area, the United Kingdom and other countries. Privacy protections in those countries may differ from those in a user’s country of residence.
Where required, Penguin Power will use appropriate safeguards for international transfers, such as contractual commitments, standard contractual clauses, data processing terms, adequacy decisions, consent, or other lawful transfer mechanisms recognised by applicable privacy laws.
11. Data retention
Penguin Power retains personal information for as long as reasonably necessary for the purposes described in this Privacy Policy, including providing services, managing bookings, supporting customers, conducting marketing, maintaining business records, resolving disputes, improving our website, meeting legal obligations and enforcing agreements.
Retention periods may vary depending on the type of information, the nature of the interaction, legal requirements, accounting obligations, security needs and business purposes. When information is no longer required, we will take reasonable steps to delete, de-identify or securely archive it.
12. Security
Penguin Power takes reasonable technical, organisational and administrative steps to protect personal information from misuse, interference, loss, unauthorised access, modification and disclosure. These steps may include access controls, secure hosting, encryption where appropriate, monitoring, staff or contractor restrictions, vendor due diligence and security review processes.
No website, transmission method, hosting environment or storage system is completely secure. Users should take care when sharing information online and should use strong passwords and secure devices where account functionality is available.
13. Privacy rights and choices
Depending on location and applicable law, users may have rights to access, correct, delete, restrict, object to, port or withdraw consent for personal information. Users may also have the right to complain to a privacy regulator or data protection authority.
| Region | Potential rights |
|---|---|
| Australia | Access and correction rights under Australian privacy law, where applicable, and the ability to make a privacy complaint. |
| European Economic Area, United Kingdom and Switzerland | Access, rectification, erasure, restriction, portability, objection, withdrawal of consent and complaint rights under applicable data protection laws. |
| California and other US states | Rights may include access, deletion, correction, opt-out of certain sharing or targeted advertising, and limits on use of sensitive personal information where applicable. |
| Other jurisdictions | Rights may vary under local law and will be respected where applicable. |
To exercise privacy rights, users should contact Penguin Power using the contact options available on penguinpower.io. We may need to verify identity before responding. Some requests may be limited by legal, security, fraud prevention, contractual or technical requirements.
14. Advertising choices and opt-outs
Users can manage some advertising preferences directly through platform-level tools and industry opt-out resources. These tools are provided by third parties and may change from time to time. Penguin Power does not control all third-party opt-out mechanisms and is dependent on each platform’s policies and technical controls.
| Platform or resource | Controls |
|---|---|
| Meta | Meta Ad Preferences |
| Google Ad Settings and Google advertising information | |
| TikTok | TikTok privacy and advertising settings available through TikTok accounts and the TikTok Privacy Policy. |
| Reddit account privacy and advertising settings and the Reddit Privacy Policy. | |
| Browser settings | Cookie blocking, deletion, tracking protection and privacy controls available in most browsers. |
Where required by law, users may also opt out of targeted advertising or the sale or sharing of personal information through available consent tools or browser-based signals if supported.
15. Children’s privacy
Penguin Power’s website and services are intended for general audiences and are not directed to children under 16. We do not knowingly collect personal information from children under 16 without appropriate consent where required. If a parent or guardian believes a child has provided personal information to us, they should contact us so we can take appropriate steps.
16. Third-party links and services
Our website may contain links to third-party websites, apps, maps, booking tools, payment providers, social media platforms, advertisers, partner pages and external services. Penguin Power is not responsible for the privacy practices, content, security or policies of third-party services. Users should review the privacy policy of any third-party service before providing personal information.
17. Changes to this Privacy Policy
Penguin Power may update this Privacy Policy from time to time to reflect changes in our services, technologies, advertising partners, monetisation methods, legal obligations or business operations. The updated version will be posted on penguinpower.io with a revised effective date. Where required by law, we will provide additional notice or seek consent for material changes.
Advertising and marketing partners, tags, pixels, cookies, integrations and monetisation providers may change without prior notice, subject to applicable law. Users should review this Privacy Policy periodically.
18. Contact Penguin Power
For privacy questions, requests or complaints, please contact Penguin Power through the contact options available on penguinpower.io/contact. Please include enough information for us to understand and respond to the request.
If a user is located in the EEA, United Kingdom or Switzerland and believes their data protection rights have been infringed, they may have the right to complain to their local data protection authority. We encourage users to contact Penguin Power first so we can try to resolve the matter.